Case Study

  • Protected: Natural Elements Redesign

    Protected: Natural Elements Redesign

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  • Mailbutler Registration & Onboarding

    Mailbutler Registration & Onboarding

    Mailbutler is an add-on for your email inbox that enhances your email productivity. It is an essential tool for individuals and businesses alike who want to streamline their email communication process. Goal We identified a problem when we noticed that many users had not logged in to Mailbutler and had never used it. As a…

  • Mailbutler Pricing Page

    Mailbutler Pricing Page

    The project was to remake Mailbutler’s Pricing page to make it easier to use and encourage more sign-ups. After the changes, the numbers improved a lot. Fewer users left the page without doing anything (20% less), and more users clicked to look at the subscription plans (15% more). More people signed up, which showed that…

  • PIP Blockchain

    PIP Blockchain

    In this project, I collaborated with an early-stage startup to assist them in preparing for funding. Alongside UI/UX Design, I also worked on other materials such as the presentation content. The mission of the Philanthropic Impact Protocol (“PIP”) is to bring trust, transparency, and measurement to the global Impact Economy. The current approach to campaign…

  • BitPesa


    BitPesa is a bitcoin exchange platform operating in multiple African countries. Over the years, it has grown significantly and become a prominent player in the region. To improve the platform’s usability and attract more users, I worked on identifying key issues and developing innovative solutions. Through extensive research, I streamlined the trading process, enhanced security…

  • Etsuri


    Etsuri is a news app designed for journalists and educational institutions. The team aims to create a web version of the app to reach a wider audience. As a developer on the team, the goal is to create the web version with all the features of the mobile app. The stakeholders are eager to release…