3 Essential Elements of a Landing Page

Creating a standout landing page is essential for business, particularly when launching a new product or service. In this case, we’ll focus on the Undo Send application, which is a standalone app now offered for free.

To ensure that our landing page is effective, there are three essential elements that we should consider. These elements are the headline, above-the-fold CTA, and social proof.


The headline is the first thing that visitors will see when they arrive on our landing page. It should be clear and concise, and it should tell visitors what our product or service is all about. In this case, the headline should focus on the Undo Send application and its benefits.

Above-the-fold CTA

The above-the-fold CTA is the call-to-action that is prominently displayed on our landing page. It should be easy to find and it should encourage visitors to take action. In this case, the above-the-fold CTA should encourage visitors to download the Undo Send application.

Social Proof

Social proof is another important element of our landing page. It provides visitors with evidence that our product or service is worth trying. This can be in the form of customer reviews, testimonials, or even social media shares. In this case, we can incorporate social proof by highlighting positive reviews of the Undo Send application.

By incorporating these three essential elements, we can create a landing page that is effective and helps us achieve our goals. And remember, while it’s important to stand out, ensure that it still aligns with our brand personality.

The different versions we tested and [undo-3] was the design that was most favored.